Nike Stops Selling Products Directly via Amazon

Nike has announced that it will stop selling sneakers and apparel directly through Amazon, marking the end of a scheme that began in 2017. The project was announced in June 2017, and immediately saw $1 billion USD taken away from competitors. The decision to end the pilot comes as part of a wider restructuring of Nike's retail strategy, with an increased focus on direct-to-consumer.In a statement, Nike explained that, "As part of Nike's focus on elevating consumer experiences through more direct...